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Creating a Banners of Hope Event

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Design by Paula Jones
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Design by Lorine Mason
The first step to create your own version of a Banners of Hope event in your neighborhood is identifying your goals for hosting an event. Answering the following questions is a great way to start: What is the ultimate goal for hosting a Banners of Hope event? Who will be involved in creating banners? Where will the banners be displayed? When should the event be scheduled? Why get involved at all? Once you are able to answer these questions, it is just a matter of logistics. Here are some possible answers to those questions.

What is the ultimate goal for hosting a Banners of Hope event?

1. To promote a worthwhile charity or cause through an art installation of banners. A fundraising aspect could be added to your Banners of Hope event.
2. To promote sewing whether you are a retail store, a sewing teacher or are involved with a group at a school, guild, church or community center.
3. To promote your business while hosting an event and connecting with your community through a worthwhile cause.

Who will be involved in the creation of banners?

1. If you belong to sewing guild, you have a head start on hosting an event. A perfect example is that my American Sewing Guild's neighborhood group will be hosting a Banners of Hope event at our local library. The library provides us with a meeting space each month, and we plan to give back with a display of banners based on reading and literacy.
2. As a retail store you might advertise a Banners of Hope event, inviting the public to make banners for a local cause. Providing the materials necessary will be balanced with bringing in potential customers linked to the cause who might never have crossed your store's threshold previously.
3. If you are an educator, you might host an event, tying it in with a school group or club with the goal of not only elevating the cause, but with teaching basic sewing skills as well.

Where will the banners be displayed?

Once you have identified a charity, cause, hospital, etc., that you would like to support, it is important to consult with that charity or cause of choice before proceeding with the event to ensure that it is a good fit. There might be restrictions and/or guidelines that have to be adhered to when working with certain charities or groups.  

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Design by Susan Weckesser

When should the event be scheduled?

When to hold your event is extremely important. Take into consideration the cause or charity, the location and the people involved when selecting the date. It might also be helpful to coordinate dates with existing events to maximize promotional exposure.

Why get involved at all?

Once the previous questions have been answered, the question of "why get involved?" might turn into "why not host a Banners of Hope event?"

The Craft and Hobby Association and the Fabric Arts Council have provided numerous documents that are available for immediate download to help you create a version of Banners of Hope in your area of the country. The documents are available here. The documents include step-by-step plans for creating and hosting an event, customizable press releases, media alerts and signage. They have also provided links to tutorials, templates and the Banners of Hope Pinterest page.

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