Through my own experience and personal sense of style, I gather inspiration from all that I see around me. I intuitively know what will attract a wide audience of people with a variety of tastes and aesthetics. I can see how a collection of pieces fit into a woman's wardrobe without being fussy or complicated, but rather clean and minimal. The designs I envision are timeless, just like my own sense of style.

-- Lena Skvagerson, Lead Designer, Annie's Signature Designs